Global Stock Images Market Growth Opportunities, Demand And Forecasts, 2022

If your ad fits seamlessly within a product search by resembling organic content, you’re golden. 35% of marketers say they want to invest in influencer marketing on Pinterest (up from 29% in 2019). Publishing Pinterest content with a human touch goes hand in hand with higher conversions. This explains the popularity of influencers and UGC on the platform. Featuring “lifestyle” images within ads yields a 32% higher CTR than “stock” product images.

You should consider whether you can afford to take the high risk of losing your money. These stocks soared during the pandemic, and then crashed. Pinterest Inc stock has fallen -64.60% over the last 12 months, and the average rating from Wall Street analysts is a Hold. InvestorsObserver’s proprietary ranking system, gives PINS stock a score of 28 out of a possible 100.

Stock Images market’s sub-segment is expected to hold the largest market share during the forecast period. The growing concern about the market and industry is expected to boost the Stock Images market. Final primary validation is a mandate to confirm our research findings with Key Opinion Leaders , Industry Experts, Stock Images includes major supplies & Independent Consultants among others. 83% of weekly Pinterest users make purchases based on the content they see from brands on the platform. According to Pinterest themselves, Gen Z users adopt new products at 3.7x the rate as Zoomers who aren’t on the platform. The way that people use Pinterest is apples and oranges versus other social platforms.

70% Of Users Claim That Pinterest Is Where They Go To Find New Products, Ideas Or Services They Can Trust

Publishers & their market Share, reports are meticulously validated by our in-house panel of consultants, prior to a feature on our website. These in-house panel of consultants are also in charge of ensuring that our website features the most updated reports only. Market analysis of previous, current and forecast periods in terms of value and quantity. Pinterest users are 15% more likely to purchase a new product within a week of its launch.

And if you see Pinterest as little more than a digital pinboard, you’re missing out on potential marketing opportunities. This stat highlights not only how men are using the platform, but how Pinterest at large remains a hub for product research and discovery. While women make up 60% Pinterest’s core audience, male users have risen by 40% year over year.

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Pinterests Monthly Active Users Dropped From 478 Million To 431 Million During 2021

International users account for 80% of Pinterest’s total user base, and the company will have to expand its ARPU metrics consistently to drive revenues higher. The social-media company explained it aims to improve user engagement by introducing formats such as short-form video, which should increase the consumer’s shopping intent. So, advertisers will now target customers with a higher interest, thereby improving value for all stakeholders.

The Stock Images market report analyzes the various factors and trends in forthcoming years and key factors behind the growth and demand of this market is analyzed detailed in this report. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Shopping ads on Pinterest drive three times the conversions and double the positive incremental return on ad spend versus competing social platforms. The effectiveness of Pinterest advertising is proven among big-box businesses and lifestyle brands alike.

As noted earlier, people aren’t exactly as glued to Pinterest as other platforms. Even so, less frequent use doesn’t necessarily negate the network’s marketing impact on users. Analysts expect revenue to rise by 22% to $3.14 billion in 2022 and by 27.7% to $4 billion in 2023. Its adjusted earnings are forecast to expand from $1.13 in 2021 to $1.4 in 2023. We can see that PINS stock is trading at a forward price to 2022 sales multiple of 5.60x and a price to earnings multiple of 24.4x, which is quite reasonable.

Pinterest’s attractive valuation and massive upside potential coupled with its increasing ARPU make it a top bet right now. Pinterest reported sales of $847 million and adjusted earnings of $0.49 per share in Q4 of 2021. Comparatively, Wall Street forecast sales of $827 million and earnings of $0.45 per share in the quarter. Alternatively, Pinterest's actual revenue and EBITDA for FY 2022 would have to beat the sell-side forecasts by a huge margin. The Wall Street analysts anticipate that PINS' sales growth will continue to slow from +20.0% in Q to +18.7% in Q and +14.6% in Q as per S&P Capital IQ data. But the second quarter of 2022 should be the worst of Pinterest's growth deceleration, as most countries began to lift lockdown or ease restrictions in a meaningful way in the second and third quarters of last year.

What Pinterest Search Trends Reveal About The Future Of Retail In A Post

Energy stocks were among the biggest gainers after Europe moved a step closer to placing an embargo on Russian oil in response to Moscow’s war on Ukraine. An embargo would push oil prices higher, giving a windfall to other suppliers. Shanghai, Hong Kong, Australia and Southeast Asian markets advanced. Markets in Japan and South Korea were closed for holidays. In this photo provided by the New York Stock Exchange, trader Ryan Falvey works on the floor, Tuesday, May 3, 2022.

• The Wall Street analysts anticipate that PINS' sales growth will continue to slow from +20.0% in Q to +18.7% in Q and +14.6% in Q as per S&P Capital IQ data.
• These in-house panel of consultants are also in charge of ensuring that our website features the most updated reports only.
• 1.7 Pinterest users are 7x more likely to claim the platform is more influential than any other in the purchasing journey.
• I have no business relationship with any company whose stock is mentioned in this article.
• Pinterest themselves has been talking up the rise of both male and Gen Z users over the past year or so.

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While I am of the view that Pinterest's shares could rebound from current levels, I am much less certain if PINS' stock price can return to $50 or higher which I discuss in the next section. In my opinion, I think Pinterest's stock price might see a small rebound or go up slightly in the next one year. This is because Pinterest should witness an acceleration of its revenue growth again in the second half of 2022, given a more favorable base for comparison.

Pinterest’s annual user base growth slowed to 3.1% in 2021 (down from 7.8% in 2020). Nearly 50% of Pinterest’s total users are classified as “light” users, accessing the platform weekly or monthly versus daily (with only 7.3% considered “heavy” users). Although it may not have the buzz of TikTok or the massive user base of Instagram, Pinterest remains a potential goldmine for marketers. Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 73% of retail investor accounts lose money when spread betting and/or trading CFDs with this provider.

Stocks turned higher in late morning trading on Wall Street Tuesday as investors await Wednesday's decision by the Federal Reserve on interest rates. Comprehensive analysis of companies operating in the world market. The company profile includes analysis of product portfolio, sales, SWOT analysis and the latest developments. Comprehensive coverage of all market segments in Stock Images markets to analyze trends, global market development and market size forecasts as of 2030.

Featuring lifestyle Images Within Ads Yields A 32% Higher Ctr Than stock Product Images

Market Strides have team of professionals that assist you in many advanced industry specific trends, content and tests different strategies and implements the most productive one for the business. The growth matrix analyzes the product segments and regions that market participants https://xcritical.com/ need to pay attention to in order to invest, integrate, grow, and/or diversify. Comprehensive global and regional analysis of Stock Images markets. The Stock Images Market Report provides a comprehensive overview including Current scenario and the future growth prospects.

Gen Z is likewise having a bit of a moment on Pinterest right now. Consistent with Pinterest’s steady growth, expect to see more and more adopt the platform over time. As noted earlier, Pinterest is about inspiration and education versus entertainment. The platform’s popularity among adults comes from its status as a useful resource versus a place to binge content. That said, Pinterest’s 3.1% growth rate is fairly consistent with similar networks (such as Instagram’s 3.7% growth).

Pinterest is a visual discovery engine, and the social-media company is valued ata market capof $17.63 billion. It has increased sales from $755.9 million in 2018 to $2.57 billion in 2021, indicating an annual growth rate of 50%. I focus my attention on Pinterest's financial outlook in the subsequent section of this article to assess if PINS' stock price is able to rebound to $50. PINS would be a very attractive investment candidate, if its share price could almost double from current levels to reach $50. But this would translate into rather rich valuation multiples.

The past couple of years isn’t exactly the best barometer for “normal” social media growth. Unlike TikTok or Instagram where users are glued to the platform and checking it multiple times why is pinterest stock down today per day, Pinterest is a different story. Again, Pinterest themselves acknowledged that the platform saw higher engagement and growth due to shoppers being home throughout 2020.

7 Pinterest Users Are 7x More Likely To Claim The Platform Is More Influential Than Any Other In The Purchasing Journey

Most users check in periodically or on an as-need basis. Given the platform’s emphasis on inspirational and product-focused how-to content versus entertainment, this activity trend makes sense. Although Pinterest may not reach the one billion monthly active user club alongside TikTok anytime soon, 400+ million users are nothing to scoff at. Pinterest’s monthly active users dropped from 478 million to 431 million during 2021. Analysts tracking PINS stock have a 12-month average price target of $41.86, which is 56% higher than its current trading price.

80% Of Weekly Users Have Discovered A New Brand Or Product On Pinterest

The takeaway here is not to just blast content onto the platform. Brands on Pinterest need to have a conscious presence that nurtures buyers, educates them and shows off products in action. 70% of users claim that Pinterest is where they go to find new products, ideas or services they can trust. Pinterest themselves has been talking up the rise of both male and Gen Z users over the past year or so. 38% of Pinterest users are between the ages of 50 and 64, representing the largest age demographic on the platform. 31% of US adults claim to be Pinterest users, putting the platform between Instagram (40%) and LinkedIn (28%).

PINS' stock price could see a minor rebound as it experiences accelerating revenue growth in 2H 2022, but returning to the $50 level might be very challenging. The Fed announced details of how it will start reducing its holdings of Treasury debt and mortgage-backed securities. The central bank has been buying bonds to pump money into the financial system and push down long-term interest rates. Stock Images application valves are one of the most basic and indispensable components of today’s modern technological society. Market segment is expected to hold the largest market share in the global Stock Images market.

Remember what we said about Pinterest users being big spenders? Coupled with the behavioral stats above, Pinterest content serves as a place for shoppers to confirm their purchasing decision. Likewise, the fact that ads on the platform mirror organic content is a huge plus. Pinterest isn’t merely the go-to platform for inspiration and product research — the platform is a huge motivator on the path to purchase. While product research is huge on Pinterest, not that searches and queries aren’t necessarily seeking out brands directly.

Can Pinterest Stock Rebound To $50 Levels? Consider Financial Outlook And Valuations

TikTok may be reeling in the younger crowd, but don’t count out Pinterest just yet. This is yet another Pinterest statistic that shows how the platform has cemented itself as a product discovery platform for shoppers of all ages. For up-and-coming brands, one of the best ways to use Pinterest for business is to present a sort of digital shop window and personalized experience to win over buyers who’ve never heard of you.